I built a cinematic marketing site and a parent-automation system for a 24-year-old taekwondo academy.
Master Abhishek Joshi has been teaching taekwondo in Dehradun since 2001. He runs REJAUTSU, a Kukkiwon-certified school that has produced 60 plus black belts and trained more than two thousand students. The website did not match the craft. The parent communication did not match the operation. Both got rebuilt.
REJAUTSU Taekwondo
Master Abhishek Joshi
Dehradun, India
Marketing site
Parent automation
5 weeks
2026
Next.js · Tailwind · Motion
n8n · WhatsApp Cloud · Supabase
The craft was real. The internet did not know.
In Dehradun, every neighbourhood has a taekwondo class. Most of them open and close in three years. Master Abhishek has been teaching for over two decades, has appointed national team coach roles, has run grading camps 1,400 km away from home, and personally calls parents the day their child misses a class.
None of that was on the old website. Parents were finding the academy by word of mouth, then making a judgement on the basis of a stock-photo brochure site. The bar between the real work and the digital first impression was huge.
Two things had to ship. A website that told the truth about the craft. And a parent-communication system that did the daily admin without anyone in the office typing each message.
A site that tells the truth about the work.
Light-mode bone alternating with obsidian rooms. Big Shoulders Display at 600 to 900 weight for headlines that read like a broadside. Real photographs of the master and his students. Numerics in Khand with tabular figures so every stat counts where it belongs.
- A hero that opens with a rotated red sticker and a counter-animated stat row. No stock illustration.
- A sticky-note wall of testimonials. Each note in a different colour, slightly tilted, with masking-tape strips. No three-up testimonial card grid.
- A Programs section that explains in-person vs online, adult vs child, instead of a feature grid that explains nothing.
- Hazard-tape edges on Results and Final CTA. Hard shadows on every button. A single brand ease curve everywhere.
The system parents never see, but always feel.
Master Abhishek used to write WhatsApp messages to parents at the end of every class. Attendance, fee reminders, grading dates, cancellation notices, parent-teacher meet schedules. Twenty years of admin running on muscle memory and one phone. The brief was to keep the tone personal and remove the typing.
What it does in a day
- 01
Pulls the class roster from Supabase and marks attendance from a phone the coach already uses.
- 02
Detects absences and triggers a personalised parent WhatsApp message routed through Cloud API.
- 03
Tracks monthly fees, flags overdue accounts, sends one nudge before bothering the master.
- 04
Posts a weekly digest to the master's WhatsApp with everything that needs his eyes.
Every outgoing message is signed in the master's own voice. The system never sends a generic template. Parents cannot tell that nobody typed it.
What the academy showed up with.
0+
Black belts produced
0+
Students trained
0.0
Stars · 151 reviews
0+
Years on the mat
Inquiry response time fell from four hours to under a minute. Parents now book a free trial from the site without ever calling the front desk.
Master Abhishek stopped typing roughly fifteen hours of parent messages a month. The tone stayed. The fingers got that time back.
The way the master speaks to a parent. The depth of the training. The fact that he still personally calls when a student misses three classes in a row.
“Master Abhishek had built something rare. A real, decades-long craft school in a city where most academies churn. The job was to give that depth a face on the internet, and to remove the parent admin from his table so he could keep teaching. The site looks like the academy now. The automation runs like he does. Quiet and exact.”
Avinash Garg · Builder